Deinfluencing started as Gen Z turning the algorithm back on itself, using crowdsourced accountability to slow down the impulse buy cycle that haul culture and one-tap shopping spent years building. The twist is that brands have already caught on, quietly recruiting creators to make "convince me not to buy this" content, which means the trend built on calling out fake recommendations just became the newest one. When the resistance gets repackaged and sold back to you, how do you know when you're actually opting out?