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Singaporean Gen Z is highly aware of sustainability, but awareness doesn’t always translate into daily habits. While older generations may recycle or use reusable bags more consistently, Gen Z leads in social and community action, volunteering, and supporting causes that make a tangible difference. Their buying choices also reflect values over convenience, with many willing to pay more for sustainable fashion. For Gen Z, sustainability isn’t just eco-friendly; it’s social impact, trade-offs, and conscious decision-making shaping the future. How do you balance sustainability with convenience in your daily life?
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