The Singapore Tourism Board (STB) is betting on pop culture to boost the economy. A new marketing push is now live across nine international markets, specifically designed to lure in 25- to 39-year-olds with the promise of BTS-related content and off-the-beaten-path locations. As travel costs rise, STB is focusing on the demographic that prioritizes live entertainment and unique cultural experiences over standard tourist packages. It’s a calculated move to keep Singapore relevant in a competitive regional travel market. What do you think is the one "hidden gem" in Singapore that tourists actually need to see?