Perfume as personality: Singaporean Gen Z are treating fragrance like a personal statement. From rotating scents by mood to joining online #Fragrancetok communities, fragrance is no longer just a beauty accessory, it’s content, expression, and even a hobby. With DIY blends, decants, and viral TikTok scents, Gen Z is reshaping how we shop, share, and celebrate smell. What does your fragrance say about you?