Gen Z is turning cultural fluency into a marketing superpower. By using their own slang, humor, and internet-savvy ways of speaking, young social media creators are helping Singaporean institutions and brands connect authentically with audiences. From the National Gallery to Duolingo, real employees are becoming the most trusted messengers, showing that credibility today comes from relatability and lived experience. How do you think brands can stay relevant when Gen Z sets the tone for communication?