C-beauty brands are rising on Singapore’s Gen Z trend list, thanks to Douyin aesthetics spilling onto TikTok. Glowy skin, glitter lids, pastel packaging, and viral tags like #DouyinMakeup are turning brands like Judydoll and Flower Knows into feed staples. Built for the camera as much as the face, these brands thrive on algorithm-driven discovery rather than celebrity endorsements. For Gen Z, beauty trends now come from what shows up on their screen, not just what’s on store shelves. Have you tried any C-beauty brands, or are they still just living on your For You Page?